Here are some basic tips for you to use when handling a media inquiry. Media members are told to contact Media Relations at pio@ocps.net or 407.317.3458 prior to contacting a school. Very often, however, they will contact a school directly.

• If you need time to prepare for an interview, tell the reporter. Don't be pressured into giving an interview. Very often, the reporter will say he or she is on a deadline or can't get anyone else to comment in an effort to get you to respond "off the cuff." Simply say, "I am not prepared to offer information right now. I should have more for you at _____ a.m. or p.m." Stick to that timeline.
• If you do not know the answer to a question, say so in a polite manner. Always offer to find the information for the reporter if it is available. If you are too busy, direct the reporter to Media Relations at the ELC.
• Often you cannot answer a question due to confidentiality. Tell a reporter why you cannot respond. "I'm sorry. That is confidential student information and state law prohibits us from releasing that." Avoid saying "no comment." It sounds bad and can be used against OCPS as in "the school district would not respond."
• Reporters like hypothetical questions because it gives them more information to print or air. Never respond to a hypothetical question. In public education we deal with the issue at hand, not what if, how about or if this happens again.
• Do not go off the record with a reporter. In today's world of news, being the first to "break" a story is vital to the future career of a reporter. If they have an element another reporter does not have, it could be used against you to further his or her career.
• For further information, please see Management Directive B-5 - Guidelines for Media Relations
• When in doubt, we are here for you. Call Media Relations at 407.317.3458 or 407.317.3200 extension 2901 or extension 2905.

Reporters HAVE  to report sensational, negative stories because they must meet the demands of producers and those who make news decisions. Reporters WANT to tell positive stories. If you have an event, student or teacher at your school who would make for an interesting, positive story, please call Media Relations and we will offer the information to the media.